What we’re building, and roughly when.

Deploy SU quant module v for N>50 and N<300 users

Synthetic users now draw on improved short term memory, so longer interviews stay coherent even after the conversation grows past previous limits.

Create audiences with a guided builder that also lets you upload an existing audience description document instead of typing free text.

You can upload multi-page brochures and get synthetic user reactions across every page, not just single images.

Have reports in the user testing feature. Prototype here:

Uploaded data is now processed with better evaluation and an anonymization filter, improving accuracy and privacy in your studies.

Include Iris in interviews so users can create custom reports.

Synthetic Users will be able to react to videos, showing where in the video SUs experience emotions and identifying what those emotions are.

Fix audience-crafter subsegmentation (only geographic today → honor gender/other %s), kills the "skews female → 100% female" bug

Kickstart research faster with new study planner templates, including card sorting and tree testing, alongside existing options.

Build more advanced studies from scratch with conditional logic, timers, and richer context, giving you full control over complex study design.

Launch surveys with thousands to millions of AI-generated respondents and get results at a scale that was previously out of reach.

Moving the whole platform to a token based metering system because different types of interviews consume different amounts of tokens.

Synthetic Users rely on MRI substrate data as one of the data points that informs the system 1.