What we’re building, and roughly when.

See how Synthetic Users group your content and name the groups. Explore their reasons, compare patterns, and turn the result into a tree test draft.

See whether Synthetic Users can find information in your menu. Follow their routes, inspect wrong turns, and test clearer labels with a follow-up task.

IRIS gets a round of improvements to help you get more out of your research conversations.

Set what you want to learn before generating participants for a concept test, whether you test one concept, compare several or test each separately.

Deploy SU quant module v for N>50 and N<300 users

Synthetic users now draw on improved short term memory, so longer interviews stay coherent even after the conversation grows past previous limits.

Create audiences with a guided builder that also lets you upload an existing audience description document instead of typing free text.

You can upload multi-page brochures and get synthetic user reactions across every page, not just single images.

Build more advanced studies from scratch with conditional logic, timers, and richer context, giving you full control over complex study design.

Launch surveys with thousands to millions of AI-generated respondents and get results at a scale that was previously out of reach.

Moving the whole platform to a token based metering system because different types of interviews consume different amounts of tokens.